Made to measure.
I design and build websites, apps and custom software around the way your business works. Scroll to watch a website come together, layer by layer.
The plan comes first.
Before color or photos, every element gets its place on a grid, at every screen size, so the page reads in the right order.
Photos that show the craft.
Real photographs, cropped for each screen and compressed so they load fast and stay sharp, down to the weave of the cloth.
Words with a tailored fit.
Typefaces chosen for the business: headlines that carry across a room, details that stay easy to read on a phone.
Motion that leads somewhere.
Movement guides the eye to what matters most, like the button that books a fitting.
Four layers. One website.
Ward & Selvage is a concept build: the tailor is fictional, while the design, the code and the motion are real. This is how I build and create.
Let's build yours
No templates. No limits.
A unique build for every project.
I design and build websites around the way your business works, connected to the booking and ordering tools you use.
Apps designed to bring perfect moments to life.
Reprise is live on the App Store and Google Play. I design every screen, build every feature and handle every store release, so the apps on this page are the work you would get.
Reprise · Karaoke SetlistYour repertoire, scored
Reprise · Karaoke SetlistTagged for any moment
Reprise · Karaoke SetlistCan't decide? Surprise Me
Reprise · Karaoke SetlistTonight's Queue & Friends
Double Feature · Movie WatchlistFor sharing the movies that move you
I build instruments that bring your vision into focus.
Tools, dashboards and automations made around the way your business already runs, so the routine work happens on its own and everything requiring your judgment is at your fingertips.
The routine work, handled.
What you track in different places, on one screen.
Open the concept ↗
What you can expect from me.
You work with me directly.
The person you talk to is the person who designs, builds and looks after your project. You can reach me by phone or email, and none of your budget goes to agency overhead.
Every screen earns its place.
I obsess over speed, clarity and the small details that make a website, an app or a tool a pleasure to use.
Your business stays yours.
I ask only for the information the work needs, and I protect what I hold with a written security checklist. Your domain, accounts and files are in your name, and yours to take with you at any time, at no charge.
Your project starts focused and grows with you.
I start with a focused first version you can use right away, then build on it as you and your customers ask for more.
Let's start the conversation.
Tell me about the website, app or software you have in mind. I'll reply personally with the next step.
Jon LarsonHeliotone LLC · Orange County, CA
I founded Heliotone to create powerful and beautiful work. I design and build websites, apps and custom software that integrate seamlessly with your business. I've spent fifteen years in workers' compensation operations, so I build around how a business runs day to day. You work with me directly, from the first conversation to launch.
Need help with one of my apps? The support page has answers and its own form.